We Design Logos that speaks to the people as a brand, not for the brand
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Every mark tells a story. We make sure yours says the right thing.
Getting to Know You
We dig into your brand, audience, and market. No surface-level stuff; we want to understand what makes your business tick.
Finding Your Brand's Soul
We map out the psychology behind your brand. What should people feel when they see your logo? We nail that down first.
Where Ideas Take Shape
Concepts come to life. Every line, shape, and color is intentional; built to trigger the right response.
Ready for the World
Final polish, all file formats, and a brand guide so your logo works everywhere; from billboards to favicons.
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Small team, few services, fine details, aged like wine
25+ years of extensive studies and helping leading organisations solve their most important, complex and wicked problems have taught us some important lessons.
There is no blueprint for success. The heartbreaking truth is that it always depends. That is why "having seen it before" and experience actually help. We need to start with a solid plan - and from there, we have to be able to improvise and deviate from the plan. We need to bring the insights that make the difference - and then listen and adapt to achieve success.
There is always a human dimension of co-creation embedded in catalytic transformation. When the people involved in making the change happen are truly engaged and grow their capabilities in the process, the odds of success are dramatically increased - and we know that we have left the organisation in a truly better place.
We are a small team of creatives with service oriented mentality
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Did a lot, published few, wrote even less.

The Startup’s Handbook for Embedded Finance Integration

A Strategic Guide to Embedded Finance for Digital Businesses
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Embedded Finance Essentials for Scalable Enterprises
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Giving you the benefits of your doubt.
Psychology Baked Into Every Pixel
We don't just make things pretty; we make things work. Every color, shape, and layout is chosen based on how your audience thinks and feels. Design with intention beats decoration every time.
Built for Brands That Actually Care
We specialize in healthcare and wellness spaces. That means we understand your audience, your stakes, and why trust matters more in your world than most. No generic templates; just design that gets it.
Conversions Over Compliments
A logo that gets "oh that's nice" is cool. A website that turns visitors into clients? That's the goal. We measure our work by your results, not just applause.
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We're not for everyone, and that's the point.
We spent years watching healthcare and wellness brands struggle with the same problem: designers who made things look nice but didn't understand the stakes. In your industry, trust isn't a nice-to-have; it's everything. And most design out there? It wasn't built with that in mind.
So we built Squidx differently.
We're a small team of designers, strategists, and psychology nerds who obsess over why people feel what they feel. We don't do generic. We don't do "make the logo bigger." We do intentional design for brands that actually care about the humans they serve.
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Yours questions answerd.
At Squidx, the process is easy and collaborative. It starts with a kickoff call to understand your goals and ideas. You give feedback, and we handle the details from there.
Every two days, you get updates through written messages or Loom videos, depending on what’s needed, and we’re always available for a quick chat or call.
Your satisfaction is our priority, and we’re committed to getting it just right. If you’re not satisfied, we’ll make revisions until it feels right. This dedication to client happiness is why we currently maintain a high $74% retention rate.
Hiring a full-time designer can be tough to manage and costs around $50-100k per year.
With us, you get top-notch design support without the overhead and hassle.
We like to work fast. That said, the speed and the amount of work we can do for you depends on the scope of work and your priorities. On average, you can generally expect a simple website or a brand identity done in 2-5 weeks or even faster.
We like to work fast. That said, the speed and the amount of work we can do for you depends on the scope of work and your priorities. On average, you can generally expect a simple website or a brand identity done in 2-5 weeks or even faster.
We love customer feedback! There are 3 main ways you can share your feedback - a Loom video, Figma comments, or a message. Our preference is a Loom video or Figma comments. But any combination of these 3 will do the trick! If not, a simple call will do the job.
If you’re not satisfied with the work, we’ll refund half of the upfront payment. While this is rare, as design can be subjective, we want you to feel confident in our work.
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Ready to discuss your project with us?
Based on 25+ reviews
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