We Design Logos that speaks to the people as a brand, not for the brand

Access to 30+ national carriers including
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Design

Transforming ambitious ideas into spectacular websites,

Every mark tells a story. We make sure yours says the right thing.

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Getting to Know You

We dig into your brand, audience, and market. No surface-level stuff; we want to understand what makes your business tick.

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Finding Your Brand's Soul

We map out the psychology behind your brand. What should people feel when they see your logo? We nail that down first.

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Where Ideas Take Shape

Concepts come to life. Every line, shape, and color is intentional; built to trigger the right response.

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Ready for the World

Final polish, all file formats, and a brand guide so your logo works everywhere; from billboards to favicons.

Small team, few services, fine details, aged like wine

25+ years of extensive studies and helping leading organisations solve their most important, complex and wicked problems have taught us some important lessons.

There is no blueprint for success. The heartbreaking truth is that it always depends. That is why "having seen it before" and experience actually help. We need to start with a solid plan - and from there, we have to be able to improvise and deviate from the plan. We need to bring the insights that make the difference - and then listen and adapt to achieve success.

There is always a human dimension of co-creation embedded in catalytic transformation. When the people involved in making the change happen are truly engaged and grow their capabilities in the process, the odds of success are dramatically increased - and we know that we have left the organisation in a truly better place.

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“We hired exceptional engineers and GTM talent throughParaform - the biggest differentiator over other vendors is the quality of candidates.”
— Ashwin Sreenivas Co-founder of Decagon

Optimix

GEN Z

Bloc

We are a small team of creatives with service oriented mentality

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Giving you the benefits of your doubt.

Psychology Baked Into Every Pixel

We don't just make things pretty; we make things work. Every color, shape, and layout is chosen based on how your audience thinks and feels. Design with intention beats decoration every time.

Built for Brands That Actually Care

We specialize in healthcare and wellness spaces. That means we understand your audience, your stakes, and why trust matters more in your world than most. No generic templates; just design that gets it.

Conversions Over Compliments

A logo that gets "oh that's nice" is cool. A website that turns visitors into clients? That's the goal. We measure our work by your results, not just applause.

We'd been through two designers before finding Squidx. Both times, we got logos that looked fine but felt generic. Squidx was different. They asked questions nobody else thought to ask. By the time they showed us concepts, it was like they understood our brand better than we did. The final logo? It's been two years and people still compliment it."
Francois Hana
Chief executive officer, Paypipe
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We're not for everyone, and that's the point.

We spent years watching healthcare and wellness brands struggle with the same problem: designers who made things look nice but didn't understand the stakes. In your industry, trust isn't a nice-to-have; it's everything. And most design out there? It wasn't built with that in mind.

So we built Squidx differently.

We're a small team of designers, strategists, and psychology nerds who obsess over why people feel what they feel. We don't do generic. We don't do "make the logo bigger." We do intentional design for brands that actually care about the humans they serve.

Average increase in client conversions:
2
9
4
4
6
6
7
5
.
0
9
9
7
4
4
3
4
X
89%
client satisfaction rate
3 weeks
average project delivery
Brands we've helped stand out:
5
9
4
4
6
6
7
5
0
9
9
7
4
4
3
0
+
34%
average boost in engagement
5 years
in the game

Yours questions answerd.

What's the Squidx delivery process?

At Squidx, the process is easy and collaborative. It starts with a kickoff call to understand your goals and ideas. You give feedback, and we handle the details from there.

Every two days, you get updates through written messages or Loom videos, depending on what’s needed, and we’re always available for a quick chat or call.

What if I'm not happy with my designs?

Your satisfaction is our priority, and we’re committed to getting it just right. If you’re not satisfied, we’ll make revisions until it feels right. This dedication to client happiness is why we currently maintain a high $74% retention rate.

Why wouldn't I just hire a full-time designer?

Hiring a full-time designer can be tough to manage and costs around $50-100k per year.

With us, you get top-notch design support without the overhead and hassle.

How fast will you deliver?

We like to work fast. That said, the speed and the amount of work we can do for you depends on the scope of work and your priorities. On average, you can generally expect a simple website or a brand identity done in 2-5 weeks or even faster.

How do I share feedback?

We like to work fast. That said, the speed and the amount of work we can do for you depends on the scope of work and your priorities. On average, you can generally expect a simple website or a brand identity done in 2-5 weeks or even faster.

Can we have calls?

We love customer feedback! There are 3 main ways you can share your feedback - a Loom video, Figma comments, or a message. Our preference is a Loom video or Figma comments. But any combination of these 3 will do the trick! If not, a simple call will do the job.

What's your cancellation policy?

If you’re not satisfied with the work, we’ll refund half of the upfront payment. While this is rare, as design can be subjective, we want you to feel confident in our work.

Ready to discuss your project with us?

Book a call
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